VELO

About VELO Zero
VELO Zero is the nicotine-free side of VELO, a pouch brand that originated in Sweden and launched in 2018, and is now British American Tobacco’s flagship brand in the modern oral category. The Zero line shares the slim, plant-fibre pouch that defines the wider VELO range, with the nicotine taken out.

What “Zero” means in the VELO range
VELO Zero is not a separate brand from VELO. It is the nicotine-free line within the range, sitting alongside the nicotine-containing VELO pouches. The key points:

Same maker. Both VELO and VELO Zero are made by British American Tobacco.
Same format. VELO Zero uses the slim, plant-fibre pouch that runs through the wider VELO range.
No nicotine, no tobacco. Zero pouches contain 0 mg nicotine and no tobacco; the base is plant fibre with added flavourings.
Flavour-led. The Zero line carries VELO’s flavour focus into a smaller, curated selection across mint and fruit profiles
Flavour direction
VELO Zero’s flavours sit in two families: a cooling mint group led by peppermint, and a fruit group spanning watermelon, grape and tropical notes. The character runs from sharp and minty through to sweet and fruit-forward, with several pouches layering a cooling note over the fruit. The individual flavours stocked at 24Nico are listed in the range table on this page.

Format and feel
Every VELO Zero pouch is slim, the narrower of the modern pouch shapes, so it sits higher and tighter under the upper lip and stays discreet during use. The plant-fibre base gives the pouch its soft feel, with flavourings carried through an even release across the wear.

VELO Zero flavours
Flavour Character notes
Bright Peppermint Zero Peppermint with a clear menthol cooling note, sharper and more medicinal than spearmint, rounded by a light sweetness.
Wintery Watermelon Zero Sweet, juicy watermelon at the front with a cooling peppermint note running through the finish.
Purple Grape Zero Ripe, rounded purple grape with a light spiced undertone that adds a hint of warmth.
Tropical Mango Zero Mandarin, passion fruit and mango sitting side by side for a bright, tropical profile.
Every VELO Zero pouch is slim, contains 0 mg nicotine and is tobacco-free, built on a plant-fibre base with flavourings. The line sits in the nicotine-free pouch category at shopvelosnus.co.uk, so it can be filtered and compared directly against other nicotine-free pouches on flavour.